The Revival of Alexandria
Alexandria was born from a simple truth: exceptional men deserve exceptional adornment. Named for history's most audacious act—when Alexander the Great conquered cities and named them after himself—our brand embodies that same unapologetic confidence. If that isn't the most magnificent display of self-assurance in human history, we don't know what is.
The Alexandria Legacy
From the windswept steppes where Genghis Khan forged the largest contiguous empire in history, to the precision ateliers of modern London, Alexandria represents the convergence of imperial ambition and meticulous artistry. We are not merely jewellers; we are custodians of legacy, creating wearable art destined to endure across generations.
Our philosophy is rooted in the understanding that true power demands authentic expression. Just as Alexander left his mark on civilisations, our pieces bear the mark of those bold enough to command their own destiny. Each creation tells a story—not of conquest through force, but of conquest through excellence, beauty, and unwavering standards.
Beauty Is Enough
Every Alexandria piece begins as art. We craft jewellery that transcends mere accessory—these are talismans of achievement, symbols of the greatness that resides within every man who refuses to accept the ordinary. Our founder, a professional jazz drummer with an eye for beauty and an appreciation for the extraordinary, personally wears every design in our collection. If it isn't worthy of daily wear by those who created it, it isn't worthy of Alexandria.
We source expertise from across the globe—from the guilloché masters and enamel artisans of Europe to the jade suppliers of Siberia, the same region where the Mongols sourced their sacred stones—engaging the foremost talent at every stage of production. Techniques passed down through generations, such as the revered guilloché enamel that once adorned Fabergé eggs and graced European royalty, are fused with modern innovation to achieve microscopic perfection.
Our materials speak to this commitment: solid 18-carat gold, naturally formed gemstones of the highest calibre, and sacred stones like jade, deeply revered by the Mongols as symbols of strength, protection, and eternity. Each piece is hallmarked by the esteemed Goldsmiths' Company Assay Office in London, ensuring our creations meet standards worthy of modern emperors.
For Men Who Appreciate Excellence
We create for those who share the same uncompromising vision as history's greatest leaders. We believe that if Alexander the Great were alive today, he'd wear Alexandria.
Alexandria serves those rare individuals who understand that true luxury cannot be mass-produced or democratised. These are men who appreciate art, who recognise beauty, who possess the confidence to wear pieces as extraordinary as their ambitions.
Our clientele consists of builders, creators, leaders—men who move markets, shape industries, and refuse to follow predetermined paths. They appreciate art, they recognise beauty, they possess the confidence to wear pieces as extraordinary as their ambitions.
High jewellery for the men who don't settle.
In an industry plagued by mediocrity, Alexandria refuses to compromise. We despise the tepid offerings that dominate men's jewellery—the uninspired designs, the poor craftsmanship, the complete lack of vision. Genghis Khan didn't settle for mediocrity. Alexander the Great didn't accept the ordinary. Neither should you.
Each piece is currently crafted to order by our global network of master artisans, requiring anywhere between 3-6 weeks as we engage the finest talent across multiple continents. This commitment to excellence over expedience ensures every Alexandria creation meets our uncompromising standards. We offer private viewings within the United Kingdom, bespoke commissions, and customisation of our existing collection, with complimentary, fully insured delivery worldwide.
Our Story, From the Founder
A Mission Beyond Commerce
Alexandria exists because we believe the world needs it. We believe in creating objects of such breathtaking beauty that they inspire greatness in those who wear them. Our pieces are designed for men who understand that what surrounds you shapes who you become—that excellence in one's environment cultivates excellence in one's character.
We craft for the conquerors, the builders, the visionaries who possess the quiet confidence that comes from refusing to accept anything less than extraordinary. It's about the appreciation of beauty, the pursuit of excellence, and the courage to stand apart from the mediocre masses.
The Promise of Alexandria
When you choose Alexandria, you join a lineage of men who understand that beauty is, indeed, enough. Our jewellery doesn't simply accessorise—it armours you with the confidence that comes from wearing something truly exceptional, crafted with the same uncompromising vision that built empires.
In a world of followers, the bold still choose to lead. In an age of compromise, the exceptional still demand excellence. And those rare individuals deserve Alexandria.
